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Happy 40th, Microsoft Excel
Project type
Digital campaign / Experiential Activation
Date
Fall 2025
Location
The internet / Las Vegas
Role
Group Creative Director
More than a billion office workers use Microsoft Excel. When a product is this ubiquitous, the impact becomes about the product, not the people using it.
In honor of Excel’s 40th anniversary, we needed to celebrate the unsung superusers of Excel, recognizing their loyalty, passion, and skill with our product. To do so, we took Excel outside the cubicle and into culture.
Inspired by hype-driven product drops and album releases, we created anticipation and rewarded our community with a phased, celebratory campaign rollout that included: the launch of an official Excel clothing line, the delivery of Excel-themed sheetcakes across the country, and the premiere of a green carpet experience at the world’s biggest spreadsheet event—the Microsoft Excel World Championship in Las Vegas.
RESULTS:
7.7MM organic impressions on social
+1,116% more engagement per social post benchmark
750+ preorders on our limited streetwear drop in just 2 weeks (hats sold out - sorry!)
-63% drop in brand skepticism
+23% brand love among developers
+22.7% product consideration
1 Post by Satya Nadella that broke the internet
