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MTN DEW RAID
Project type
Campaign / Digital Stunt
Date
December 2023
Location
The internet
Role
Creative Director
Making it as a gaming streamer is hard. MTN DEW helped small content creators break through by gifting them fifteen minutes of fame on the Twitch homepage (and other rewards and prizes).
We created a custom AI tool that scanned Twitch in real time to find creators with MTN DEW products on stream and broadcast their feeds to our owned channels. Those who performed best made it to the Twitch homepage as part of our week-long takeover.
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